Meta and Twitter have discovered and dismantled a network of coordinated inauthentic behavior spreading pro-US (and anti-China/Russia/Iran) narratives in Central Asia and the Middle East (Al Jazeera, Axios stories). Undoubtedly, this kind of intervention bolsters the platforms’ image as neutral purveyors of information and entertainment, determined to enforce the rules of the game no matter what the ideological flavor of the transgression may be. In a way, paradoxically, such impartiality may even play well in Washington, where the companies would certainly welcome the support, given the current unfavorable political climate.
The type of universalism on display in this instance harkens back to an earlier era of the internet, the techno-libertarian heyday of the 1990s. Arguably, however, that early globalist vision of the world-wide web has already been eviscerated at the infrastructural level, with the growth of distinctive national versions of online life, in a long-term process that has only been made more visible by the conflict in Ukraine. Hence, the impartiality and universality of Meta and Twitter can be seen ultimately as an internal claim by and for the West, since users in countries like Russia, China, or Iran are unable to access these platforms in the first place. Of course, geopolitical splintering was one of the ills the web3 movement set out to counter. How much decentralization can resist the prevailing ideological headwinds, however, is increasingly unclear. Imperfect universalisms will have to suffice for the foreseeable future.