I have belatedly joined the masses in seeing the Netflix documentary. I was surprised that throughout the presentation the issue was framed as one of individual (recreational) choice and of manipulation of interests and inclinations: such a way of seeing the dilemma completely elides the extent to which the platforms have penetrated the workplace, providing compelling market incentives in favor of participation for work reasons to those who are perfectly aware of what the tech companies are doing. Much like the rebuttals to Zuboff’s Surveillance Capitalism argue, the problem with the analysis is not technological, but social and economic.