I have belatedly joined the masses in seeing the Netflix documentary. I was surprised that throughout the presentation the issue was framed as one of individual (recreational) choice and of manipulation of interests and inclinations: such a way of seeing the dilemma completely elides the extent to which the platforms have penetrated the workplace, providing compelling market incentives in favor of participation for work reasons to those who are perfectly aware of what the tech companies are doing. Much like the rebuttals to Zuboff’s Surveillance Capitalism argue, the problem with the analysis is not technological, but social and economic.
I just read a story by Tanya Basu (in the MIT Technology Review) about the use of single-page websites (created through services such as Bio.fm and Carrd) to convey information about recent political mobilizations in the US. It’s very interesting how the new generation of social-justice activists is weaning itself from exclusive reliance on the major social media platforms in its search for anonymity, simplicity and accessibility. These ways of communicating information, as Basu underlines, bespeak an anti-influencer mentality: it’s the info that comes first, not the author.
It is early to say whether the same issues of content moderation, pathological speech, and censorship will crop up on these platforms, as well, but for the time being it is good to see some movement in this space.