In further news on a story I posted about in late September, it has now surfaced that Zoom has cancelled academic events scheduled to discuss its previous cancellation. Beyond the political merits of the issue, from a business standpoint I suspect that the company’s position will quickly become untenable and that if it persists in its current interpretation of its ToS its competitors will crowd it out of the academic market (already, one of the cancelled events was able to migrate to Google Meets). Telling universities to refrain from discussion is like telling a rivet factory to refrain from metalworking; the fact that in this situation it has become impossible to draw a frame around an issue, so as to modify the sociolinguistic norms that preside over it, has produced a surreal outcome: this is not an equilibrium, and is destined to change.