With the inauguration of a new Administration, speculation is rife on the chances of moving on from the more toxic aspects of the political media ecosystem of the past half decade. An op-ed by Rob Faris and Joan Donovan of the Shorenstein Center (Harvard Kennedy School) spells out these aspirations concretely: with Biden in the White House, conservative media such as Fox News have the opportunity to distance themselves decisively from the more fringe disinformation beliefs of the conservative base, and return political discussion to a debate of ideas rather than the reinforcement of antagonistic social realities. In their own words,
The only way out of this hole is to rediscover a collective understanding of reality and to reinstall the mechanisms of accountability in media where they are missing, to ensure that accuracy and objectivity are rewarded and disinformation is not given the space to metastasize.
I think there is good reason not to be particularly sanguine about these goals. Faris and Donovan’s proposed solutions read more as a restatement of the intractability of the problem. For one thing, their discussion is very top-down, focusing on what the upper echelons of the Republican Party, the conservative-leaning media, and their financial backers can do. The trouble with US political disinformation, I would argue, is that at this point in the cycle it is largely demand-driven: there is a strong appetite for it in the (GOP) electorate at large, to the point that one could speak of a general social antagonism in search of arguments. Hence, focusing on the infrastructure of production of disinformation is merely going to elicit creative responses, such as the flight to alternative social media platforms, which will be viable given the size, means, capabilities, and diversity of the public involved.
The alternative, however, is equally fraught. Focusing on the transformation of mass beliefs in order to discourage the demand for disinformation amounts, in essence, to a domestic ‘hearts and minds’ mission. The historical record for such attempts is hardly promising. The trouble, of course, is that political adversaries cannot at the same time be treated as respectable dissenters in the common task of running the commonwealth and also as fundamentally wrong in their factual beliefs: respecting and correcting struggle to coexist in the same interpersonal relationship.
One of the problems with such an approach is that it is incomplete to say that the US media ecosystem is fragmented and siloed:
Since its inception, conservative media in America has operated under different rules […] The outcome: a cleavage in the U.S. public sphere and a schism in the marketplace of ideas. The news media of the center and left, with all its flaws and faults, operates in a milieu in which fact checkers have influence and the standards and practices of objectivity and accuracy still hold sway.In other words, conservatives have largely seceded from the traditional, 20th-century unified media sphere of print and broadcast outlets, toward a smaller, insular, homogeneous but culturally dominated one of their own. The rump ‘mainstream media’ has maintained its old ‘fourth estate’ ethos, but not its bipartisan audience. Hence, its loss of cross-party authoritativeness.
The accountability void created by this partisan segregation of US public opinion offers concrete inducements to ambitious populist politicians, which will prove hard to resist. The belief that the system contains self-correcting mechanisms appears ill-founded. Yet, it is unclear that the current administration has the stomach for the protracted effort necessary to change mass beliefs, or that it would be supported consistently by external power centers, especially in the business community, in doing so.