Disinformation isn’t Destiny

As the war in Ukraine enters its sixth week, it may prove helpful to look back on an early assessment of the informational sphere of the conflict, the snapshot taken by Maria Giovanna Sessa of the EU Disinfo Lab on March 14th.

Sessa summed up her findings succintly:

Strategy-wise, malign actors mainly produce entirely fabricated content, while the most recurrent tactic to disinform is the use of decontexualised photos and videos, followed by content manipulation (doctored image or false subtitles). As evidence of the high level of polarisation, the same narratives have been exploited to serve either pro-Ukrainian or pro-Russian messages.

This general picture, by most all accounts, largely holds half a month later. The styles of disinformation campaigns have not morphed significantly, although (as Sessa predicted) there has been a shift to weaponize the refugee angle of the crisis.

Most observers have been struck overall by the failure of the Russians to replicate previous information successes. The significant resources allotted from the very beginning of the conflict to fact-checking and debunking by a series of actors, public and private, in Western countries are part of the explanation for this outcome. More broady, however, it may be the case that Russian tactics in this arena have lost the advantage of surprise, so that as the informational sphere becomes more central to strategic power competition, relative capabilities revert to the mean of the general balance of power.