An interesting presentation at the MISDOOM 2022 conference earlier this week: Sacha Altay (Oxford) on the effectiveness of interventions against misinformation [pre-print here].
Altay lays out some established facts in the academic literature that at times get lost in the policy debate. The main one is that explicit disinformation, i.e. unreliable news such as that generated on propaganda websites that run coordinated influence operations, represents a minuscule segment of everyday people’s media consumption; however, the public has been induced to be indiscriminately skeptical of all news, and therefore doubts the validity even of bona fide information.
Thus, it would appear that a policy intervention aimed at explaining the verification techniques employed by professional journalists to vet reliable information should be more effective, all else being equal, than one that exposes the workings of purposeful disinformation. On the other hand, as Altay recognizes, misinformation is, at heart, a mere symptom of a deeper polarization, an attitude of political antagonism in search of content to validate it. But while such active seeking of misinformation may be fringe, spontaneous, and not particularly dangerous for democracy, generalized excess skepticism and the ensuing media trust deficit are much more serious wins for the enemies of open public discourse.