Tag Archives: Social media

Free speech and monetization

Yesterday, I attended an Electronic Frontier Foundation webinar in the ‘At Home with EFF’ series on Twitch: the title was ‘Online Censorship Beyond Trump and Parler’. Two panels hosted several veterans and heavyweights in the content moderation/trust & safety field, followed by a wrap-up session presenting EFF positions on the topics under discussion.

Several interesting points emerged with regard to the interplay of market concentration, free speech concerns, and the incentives inherent in the dominant social media business model. The panelists reflected on the long run, identifying recurrent patterns, such as the economic imperative driving infrastructure companies from being mere conduits of information to becoming active amplifiers, hence inevitably getting embroiled in moderation. While neutrality and non-interference may be the preferred ideological stance for tech companies, at least publicly, editorial decisions are made a necessity by the prevailing monetization model, the market for attention and engagement.

Perhaps the most interesting insight, however, emerged from the discussion of the intertwining of free speech online with the way in which such speech is (or is not) allowed to make itself financially sustainable. Specifically, the case was made for the importance of the myriad choke points up and down the stack where those who wish to silence speech can exert pressure: if cloud computing cannot be denied to a platform in the name of anti-discrimination, should credit card verification or merch, for instance, also be protected categories?

All in all, nothing shockingly novel; it is worth being reminded, however, that a wealth of experience in the field has already accrued over the years, so that single companies (and legislators, academics, the press, etc.) need not reinvent the wheel each time trust & safety or content moderation are on the agenda.

Media manipulation

Earlier, I attended an online workshop organized by the Harvard Kennedy School’s Technology and Social Change Project on media manipulation in the context of the 2020 US presidential campaign. Very productive conversation on the tailoring of disinformation memes to the various minority communities. I also learned about the Taiwanese “humor over rumor” strategy…

The Social Dilemma

I have belatedly joined the masses in seeing the Netflix documentary. I was surprised that throughout the presentation the issue was framed as one of individual (recreational) choice and of manipulation of interests and inclinations: such a way of seeing the dilemma completely elides the extent to which the platforms have penetrated the workplace, providing compelling market incentives in favor of participation for work reasons to those who are perfectly aware of what the tech companies are doing. Much like the rebuttals to Zuboff’s Surveillance Capitalism argue, the problem with the analysis is not technological, but social and economic.